What is an influencer? An influencer is a person that has a strong presence in the social media world with a popular base of fans and followers. Every influencer has a different media outreach based on their marketing genre and what they are mostly known for. For instance, if your brand wants to promote a new protein bar, we would encourage using an influencer that promotes a healthy lifestyle.
Influencer marketing is a resourceful method to promote your brand or product, but there is a right way to do it. The key lies in finding the right influencer that will deliver your brand and message to the adequate market with confidence. Media Fresh’s influencer agency, The Verge Society, has experts that will discover the perfect influencer that speaks to your target audience.
"Influence marketing works by speaking to an individual, group of individuals or a type of individual that has sway in a niche or market, instead of trying to directly appeal to the whole.” –Chris Pilbeam