BY: Carolina Lafuente
As a brand, sharing on all your social media platforms is key to engaging with your audience. However, if you’re sharing the exact same post across different platforms, you’re probably not going to get much interaction. Your followers will notice and it comes off as impersonal and lazy from your part.
First and foremost, not all social media platforms are created equally. Therefore, each post should be appropriately tailored to specific outlets. Your Twitter audience wants short, in the moment updates, while your Instagram audience is much more visual. Twitter works great with links to lead your followers to your site. Instagram, not so much since you can’t embed links into captions.
Facebook might be the trickiest to reach your audience through. Facebook’s strange algorithm punishes you for that one video you might’ve posted that didn’t get much attention. This however may work to your brand’s benefit by challenging you to really get to know your audience. It is important to keep in mind that with Facebook, the amount of people your posts reach varies on how much interaction your previous posts receive.
Social media shouldn’t be taken too seriously though, unless you’re a serious news outlet. Instagram is one of the best ways to showcase your brand’s personality through photographs, videos and text. Your followers will resonate with posts that are personalized. Sometimes, the amount of likes and comments go further than the number of followers you have. Speaking of followers, don’t forget to reply to your followers on their posts to let them know you’re there and you’re listening. So go ahead, post that TGIF gif or photo, and don’t forget to add that hashtag.