By: M. Dorsett
“Challenges are learning mechanisms that help me gain a new perspective.” Avni Parekh
Starting your own business is definitely a daunting challenge, and I firmly believe being a businesswoman is not a job title suited for everyone. Avni Parekh is the author of self-help book, Be The Bigger Person: Scenarios & Solutions to Better Yourself. She also runs a brand development agency to help entrepreneurs successfully launch their brands and equip established business owners with trustworthy and affordable wholesale and private label vendors in beauty, fashion and other popular industries. I asked her what were her top three tips every person looking to start their own business should be aware of and keep in mind. If you’re thinking about taking the leap, read the insights she’s sharing from her journey below.
Start-ups require a lot of time, money and dedication so make sure it’s doing something you love.
So many joys come along with launching a new venture, especially if you’re pursuing your life’s calling or specializing in a profession that you possess subject-matter expertise.
Financial restraints are among the hardest challenges that many experience when starting new ventures including myself. For this reason, maintaining practicality is of utmost importance. Even if you start small, think about your long term goals — keeping in mind that a successful business strategy is always scalable.
One of my first ventures was a series of car window stickers called Peace Badges. Launched in 2010, each badge represents the positive qualities and characteristics that people express are important in their lives like family, friends, love, compassion, equality and much more. The idea was very scalable, and had a deeper meaning than just making money.
Develop your brand identity and be consistent with your branding.
A great example of this is the story of my Poshmark journey. I started selling on Poshmark in 2013 after a friend recommended the app. From the get-go, I was impressed! The app and its functionalities are pure genius. Almost every aspect one would need to run a successful business is available in the app, but you are still responsible for what your closet looks like, and how you interact with customers. That is your brand. My closet was successful. It was profitable, and I was appointed a Poshmark stylist.
When I launched my hair and beauty website, LuvlyLongLocks.com, I was able to take a lot of what I learned running my Poshmark store and apply it to my new business.
Be open to critiques and suggestions, they can lead to your next ah-ha moment.
This feedback may not always come in the form of direct commentary from your users or customers. Set up a reporting and analytics structure, and make time to review it. Data can tell you a lot.
I discovered this while doing business on Poshmark! The app has functionalities to capture and generate a variety of analytics and reports used to help sellers fine tune their approach — and they provide this service for free.
The life of a creative entrepreneur is full of sleepless nights, however, it can be extremely fulfilling. I’m proud of what I have achieved in my career, especially since it’s the result of hard work and tireless dedication. If you're thinking about starting your own brand, remain positive when the challenges come along. There will be many!